Rare & Novel Proteins

From ostrich and camel to wild boar, venison, goat and even insect, our rare and novel protein range brings together the treats and chews you won’t find on the average pet-shop shelf.

A novel protein is simply one your dog hasn’t been routinely fed. They’re a great way to add variety for a fussy eater, rotate proteins through the week, or try something different with a dog that’s had plenty of chicken and beef. Every one is a natural, single-protein treat or chew.

  • Genuinely different: ostrich, camel, buffalo, wild boar, venison, goat, insect and crocodile
  • Single-protein & natural: simple recipes, nothing artificial
  • Great for rotation: keep mealtimes and chew-times interesting

New proteins are best introduced gradually. Feed as a treat alongside a balanced diet.